China, as one of the biggest air conditioner manufacturers in the world, is doing lots of research on development of home air conditioners. According to the “China Home Air Conditioning Industry Market Forecast and Investment Opportunities Analysis Report”, the development trend of home air conditioners includes the following two points:
1. Mainstream is split wall and window machine have more room for development. Consumers generally have more than two air conditioners in their homes, most of which are mainly split-wall type. However, with the continuous improvement of people’s living standards and the continuous improvement of living conditions, more and more window machines have been used in urban residents’ homes, which has become a major development opportunity for counters.
2. The demands for fictionalizations and differentiation have become increasingly apparent. Home air conditioners have undergone major changes from appearance to function. In the process of vendor differentiation functions become the focus of competition.